TikTok is introducing a updated setting that allows them to lessen the amount of AI-created media appearing in their streams. This initiative comes as the platform announced that it now features over 1 thousand million AI videos.
Trial and Implementation
The new functionality is in a pilot phase over the next few weeks before a global rollout. This development coincides with a increase in AI-generated material, driven by emerging content generation software.
AI Proliferation Online
Recent reports that nearly 10% of the fastest-growing content creators on a popular video site exclusively feature content made by AI. A significant portion of this output is classified as low-quality AI content, a phrase for inferior, mass-produced content that is frequently illogical or surreal.
Our research shows that many people appreciate content created using AI tools, from computer-generated images to informative clips, and we intend to provide users the power to adjust the amount of that, based on their own choices,” said a company executive.
AI on the Platform
TikTok announced that there are currently 1.3bn videos on its app tagged as AI-generated. Collectively, in excess of 100 million videos are submitted to the app daily, making clips made by AI a relatively small portion of its complete catalog.
How to Adjust Settings
Users will be able to limit or boost the level of artificial media they watch by accessing the topic control option in the platform and choosing “AI-generated content”. Further subjects that are already be controlled under the setting include politics, style, aesthetics, and choreography.
Platform Guidelines
Its rules mandate users to label “realistic” AI-made content, and it bans harmful deepfakes of public figures or critical incidents. Any realistic AI-generated clip that is not labeled can be taken down under its community policies.
Furthermore, the platform will now attach an “AI-made” label to content made using its built-in AI features, or flagged by an cross-platform project for recognizing content made by AI. This measure is designed to help prevent users from seeking to bypass the disclosure requirement.
Responsible AI Funding
The company is furthermore establishing a $2 million educational fund for professionals and groups to produce learning resources about ethical AI use. This project will assist non-profit groups focused on teaching programming and robotics.
Moderation Strategy
TikTok has justified its content review process, following controversy over proposals to make redundant numerous safety staff in the UK. TikTok is expected to eliminate a significant number of roles in its trust and safety department in the UK capital, with trade unions and digital protection specialists voicing alarm that humans are being replaced by automated systems.
A trust and safety lead explained that human moderation would continue to be important, but automated tools can protect employees by removing the most distressing content before it gets reviewed by humans. The company announced a notable drop in disturbing and violent content seen by content reviewers over the last 12 months due to intervention by its AI tools.
We believe it is crucial to balance staff and AI to keep the platform safe,” the executive stated. “We’ll have staff as part of that process, but we additionally believe it’s highly necessary to minimize viewing of dangerous material as rapidly, which is the area in which a significant AI assistance is really helping us operate efficiently.”
